DO I HAVE TO HIRE STAFF TO MANAGE THE ATTRACTION OR IS IT A SEPARATE ENTERTAINMENT?
You definitely need staff to run the attraction. To set up the match, do the briefing and monitor the arena during the match you need to hire staff. Please note that our equipment is high-end state-of-the-art equipment and despite all safety and durability measures, players may damage the equipment and arena.
WHAT QUALIFICATIONS DOES A PERSON NEED TO BE HIRED AT MY LASER GAME LOCATION?
No specific qualifications are necessary for the staff. Like other companies, they need to be welcoming with good communication skills to attract more customers. We teach you and your staff how to set up and manage the game. Our system is very intuitive and easy to learn and can be set up and running with a few clicks.
HOW SHOULD I MANAGE THE MATCH AND THE ARENA?
Most match-related activities are handled automatically by the system. We also provide you with the know-how on how to manage your attraction and improve your business. If necessary, we can organize a shadowing period to learn about arena management alongside our professional and experienced attraction managers. Furthermore, we are always by your side to help you develop your business and grow as a member of the XRAID family.
DO YOU TRAIN ME AND MY STAFF TO BE ABLE TO USE THE SYSTEM AND MANAGE THE MATCH AND THE ARENA?
We provide training for the owner, manager and staff in the use of the equipment, software and system, game mechanics, game and venue management, marketing and basic equipment repair and maintenance and of the system. We also provide you with on-site instructions during system installation and, if necessary, during the house opening so that you and your staff learn every detail about the operation. Upon request, we can schedule a manager shadowing event to work alongside our professional and experienced Laser Game managers for a couple of days.
HOW DO YOU HELP ME KEEP CUSTOMERS LOYALTY IN MY ATTRACTION?
Our advanced membership system, in addition to helping you in various aspects of your business and marketing, will help you build and increase customer loyalty. Additionally, we provide you with practical guidelines for building and increasing loyalty.
WHO IS MY TARGET AUDIENCE IN MY LASER GAME ARENA?
If you don't have a specific attraction by type (e.g. children's playground), you can expect several groups. Most of Laser Game's customers are kids aged 8 to 20. However, you can also expect adult customers for birthday parties, corporate events, and family and friend gatherings.
WHICH SPECIFIC AGES PLAY THE LASER GAME THE MOST?
Almost 70-80% of laser game players are under the age of 19.
HOW MUCH SHOULD I SPEND ON MARKETING?
It really depends on your goals for attracting new customers and how you do it. We recommend considering more marketing budget during the first few months to introduce your business to your target customers. For example, you can consider 10-20% of your operating cost as your marketing budget during the first three months to see how it works. For the next few months you can decide to increase or decrease it based on an evaluation.
WHAT MESSAGE SHOULD I COMMUNICATE TO MY CUSTOMERS?
It depends on the type of target customers. The message you communicate to children is different than the one you communicate to adults or companies. Try to focus on why they should go to your attraction, what they should expect and what they gain. Remember that you are offering an entertainment service and, as such, see the message you are sending as adding to this entertainment experience.
HOW SHOULD I ATTRACT NEW CUSTOMERS?
There are many marketing methods. You can advertise via Google or social media, etc. We provide all members of the XRAID family with comprehensive marketing materials and guidelines to attract new customers.
WHAT KIND OF MARKETING MATERIAL CAN YOU OFFER ME?
We will provide you with a complete marketing package including photos, videos, banners, marketing guidelines and know-how, information, ...
I LIKE MARKETING BUT I CAN'T CREATE A GOOD AD BY MYSELF, WHAT SHOULD I DO?
Once you become a member of the XRAID family, we will provide you with several advertising packages including templates, banners and images